How to Automatically Send Facebook and Instagram Leads to Google Sheets
⏱ 5 min read · Make.com Integration Guide
Every time someone fills out your Facebook or Instagram lead ad form, that lead sits in Meta's system waiting for you to manually download a CSV. By the time you respond, your competitor already called them. This guide shows how to get every new lead into Google Sheets automatically — in real time, no CSV downloads, no manual work.
Why Manual Lead Export Is Killing Your Conversion Rate
Speed to lead is the single biggest factor in converting paid ad leads. Most businesses respond within 2-24 hours because they check Meta's Lead Center manually once or twice a day. Research consistently shows that responding within 5 minutes makes you 9x more likely to convert a lead than responding within an hour. When you're paying $5-20 per lead on Facebook or Instagram ads, slow follow-up is the most expensive mistake you can make. The math is simple: if you spend $500/month on ads and convert 10% of leads, automating follow-up to under 5 minutes can realistically double that conversion rate — turning $500 in ad spend into twice the revenue without spending an extra dollar.
What This Automation Does
Every time someone submits your Facebook or Instagram lead ad form, Make.com instantly catches that event and adds a new row to your Google Sheet — name, email, phone number, and any custom fields from your form. Your sales team sees it in real time. No downloading, no importing, no delay. The automation runs 24/7 including nights and weekends when your team is offline — leads that come in at 11pm are in your sheet by 11:00:01pm.
What Gets Captured Automatically
| Form Field | Google Sheets Column | Example Value |
|---|---|---|
| First Name | A: Name | Sarah Johnson |
| Email Address | B: Email | sarah@company.com |
| Phone Number | C: Phone | +1 555 0123 |
| Ad Name | D: Source | Summer Promo 2026 |
| Submission Time | E: Timestamp | 2026-02-20 14:32 |
How to Connect Facebook Lead Ads to Google Sheets
- Create a free Make.com account — no credit card required
- Click "Create a new scenario" and add Facebook Lead Ads as your trigger module
- Connect your Facebook account and select the Ad Account and the specific Form you want to watch
- Click the + button to add a second module — search for Google Sheets and select "Add a Row"
- Connect your Google account and select the spreadsheet and sheet where leads should land
- Map the fields: drag Name → Name column, Email → Email column, Phone → Phone column
- Optionally add a third module: search Slack and select "Send a Message" — map the lead name and email into the message
- Click "Run once" to test — submit a test lead via your Facebook form and confirm it appears in Sheets within seconds
- Turn the scenario ON — every new lead now lands in your spreadsheet automatically
Frequently Asked Questions
Does this work with Instagram lead ads too?
Yes — Facebook and Instagram lead ads share the same Meta Ads infrastructure. The Facebook Lead Ads module in Make.com captures leads from both platforms automatically.
What if someone submits a lead while Make.com is not running?
Make.com checks for new leads on a schedule you set — every 15 minutes on the free plan, instantly on paid plans. Leads submitted between checks are queued and processed on the next run, nothing is lost.
Do I need a developer to set this up?
No. Make.com's visual drag-and-drop builder requires no coding. If you can use Google Sheets, you can build this automation.
What happens if my Google Sheet is full or the file is moved?
Make.com will log an error and stop the scenario — you'll get an email notification so you can fix it before losing any leads.
